AI image pipeline for the SportsMatch launch

SportsMatch needed a full set of launch visuals without a photo budget. We generated the marketing photography for their landing page and the illustrated icon set inside the app. Generic AI imagery reads as stock and generic Hong Kong reads as a postcard, so we tuned our prompting until the results looked like real local courts and real weekend games.

• 01Marketing photography for the launch site, generated rather than shot
• 02A consistent in-app sport icon set that extends to new sports
• 03Hong Kong that reads as real, not as stock or postcard